Discover the difference with a Registered Investment Advisor.

Why switch to an independent financial advisor?


Why switch to an independent financial advisor?


Why switch to an independent financial advisor?


What Is a Registered Investment Advisor?

Registered Investment Advisors (RIAs) are professional independent advisory firms that provide personalized financial advice to their clients, many of whom have complex financial needs. Because these advisors are independent, they are not tied to any particular family of funds or investment products. As fiduciaries, RIAs are held to the highest standard of care – and are required to act in the best interests of their clients at all times. They are registered with either the Securities and Exchange Commission or state securities regulators.1

Why Does IndependenceMatter as an Advisor?

Many independent advisor firms are owned by the individual advisors who run them, so they forge deep, personal relationships and have a strong sense of accountability to their clients.

As one of the fastest-growing areas within the financial services industry, RIAs have increased their assets managed by more than 14% year over year since 2008, and this number is expected to grow another $1 trillion in the next two years (2015-2016) alone.2


  1. Customized guidance based on your entire financial picture.
  2. A relationship that's responsive, attentive, and personal.
  3. A fee structure that is simple and transparent.
  4. A high level of expertise to support your complex financial needs.
  5. Your money is held by an independent custodian, not the advisor firm.
Discover 5 key benefits of RIAs

Choosing theRight Advisor

Whether triggered by a life event or evolving goals, many people reach a point where they need more from their financial advisor. You may be asking yourself one of these questions:

  • Does the financial guidance I’m currently receiving truly reflect my goals?
  • Could I be getting more personalized attention from my advisor?
  • Is there a better way?

It can be a challenge to find an advisor that's right for you. But there are tangible clues that can help you evaluate how responsive and accountable an advisor may be.

Questions to ask yourself and your advisor

Find a Local Advisor

Once you have finished identifying your investment goals and preferences, and are ready to interview advisors, search for independent advisors in your area by using our directory and entering a five-digit ZIP Code.

Find a local advisor